Importance of URL Masking To Prevent From Data Collection Frauds

As per Digital 2020 reports, it is estimated that nearly 60% of the world’s population is online and experiencing the power of internet. One of the key factors that has propelled the involvement is the penetration of web-enabled devices accelerating rapidly around the globe. The emergence of internet penetration has geared up a new level of online fraud. The increasing and recurring incidents of online fraud activities have raised challenges to conduct online surveys. Fraud activities not only compromise the quality of collected data but also impacts the brand name and business.

With the arrival of regulatory changes such as the EU’s General Data Protection Regulation, businesses handling customers data are being scrutinized more and more. Data collection through online surveys brings its own challenges. Among these challenges, one of the major ones is to protect and supervise the collected data from multiple fraud approaches. The quality of data is comprised when scammers enter into surveys and make the most of the loopholes in the s犀利士 upervision of survey work. To protect the data collected through surveys, it is necessary to mask the actual URL. When this feature is employed, the links for online surveys are automatically encoded and adds a layer of strong security so that no one can access the data.

What Is URL Masking in Market Research tools?

URL Masking, also known as Domain masking, is basically an act of hiding a certain part of the survey URL to hide elements such as affiliate IDs and tracking tags. It is an active form of masking the display of sensitive data to conceal specific data unless required for the task.

When the URL is masked, it will not reflect the actual URL/Domain name anymore. URL masks the real address of your survey so that when suppliers share the survey URL to respondents, they will see the masked URL on their browser.